MINI: An icon of British pop culture the MINI has been re invented for modern life. The new Mini is sporty, comfortable and goes wherever you need it to. Acquired by BMW a new favourite is in town; the countryman. Retaining it’s classic shape, the MINI has been modernised to be your new favourite weekender, wherever that may take you.

Project Elements:

Copy

Art Direction for video

Photography

Campaign concept

Content Forms & Channels:

A content plan including stills, video and longform copy used on MINI’s website.

Results:

Created a branded asset that was used across local brand website and social media channels.

Repackaged as online brand advertising.

https://www.mini.com.au/mini-news/exploring-the-blue-mountains-in-the-mini-countryman/

YOU MIGHT ALSO LIKE

Vinita Baravka

“I’m doing it for me, I’m doing it for the planet and I’m doing it for humanity”

Clare Nakazawa

“Once you put that label on yourself as an artist, there is immediately a lot of pressure…both financially and because of other people’s opinions.”

Jayne & Danielle

“We never sought out being a female led company, it just is.”