MINI: An icon of British pop culture the MINI has been re invented for modern life. The new Mini is sporty, comfortable and goes wherever you need it to. Acquired by BMW a new favourite is in town; the countryman. Retaining it’s classic shape, the MINI has been modernised to be your new favourite weekender, wherever that may take you.

Project Elements:


Art Direction for video


Campaign concept

Content Forms & Channels:

A content plan including stills, video and longform copy used on MINI’s website.


Created a branded asset that was used across local brand website and social media channels.

Repackaged as online brand advertising.

Leave a Comment


Hamilton Island

The feeling of isolation can lead to numerous realisations whether they’re good or bad, Hamilton Island is a place for rediscovery and acceptance of ones self.


A Shibuya institution for good reason.

Amira Nimerawi

“I was in India at the time and I was walking around thinking what is something that women need…”