MINI: An icon of British pop culture the MINI has been re invented for modern life. The new Mini is sporty, comfortable and goes wherever you need it to. Acquired by BMW a new favourite is in town; the countryman. Retaining it’s classic shape, the MINI has been modernised to be your new favourite weekender, wherever that may take you.

Project Elements:

Copy

Art Direction for video

Photography

Campaign concept

Content Forms & Channels:

A content plan including stills, video and longform copy used on MINI’s website.

Results:

Created a branded asset that was used across local brand website and social media channels.

Repackaged as online brand advertising.

https://www.mini.com.au/mini-news/exploring-the-blue-mountains-in-the-mini-countryman/

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