MINI: An icon of British pop culture the MINI has been re invented for modern life. The new Mini is sporty, comfortable and goes wherever you need it to. Acquired by BMW a new favourite is in town; the countryman. Retaining it’s classic shape, the MINI has been modernised to be your new favourite weekender, wherever that may take you.
Project Elements:
Copy
Art Direction for video
Photography
Campaign concept
Content Forms & Channels:
A content plan including stills, video and longform copy used on MINI’s website.
Results:
Created a branded asset that was used across local brand website and social media channels.
Repackaged as online brand advertising.
https://www.mini.com.au/mini-news/exploring-the-blue-mountains-in-the-mini-countryman/
