MINI: An icon of British pop culture the MINI has been re invented for modern life. The new Mini is sporty, comfortable and goes wherever you need it to. Acquired by BMW a new favourite is in town; the countryman. Retaining it’s classic shape, the MINI has been modernised to be your new favourite weekender, wherever that may take you.
Art Direction for video
Content Forms & Channels:
A content plan including stills, video and longform copy used on MINI’s website.
Created a branded asset that was used across local brand website and social media channels.
Repackaged as online brand advertising.